3D model for design team innovation

3D model for design team innovation

Dan Li Chunhong Liu Kang Li  

Glorious Sun School of Business and Management, Donghua University, 1882 West Yan'an Road Shanghai, China

Corresponding Author Email: 
6 November 2017
25 March 2018
31 March 2018
| Citation



This paper aims to analyze the process and features of design team innovation. To this end, a 3D model was proposed for design team innovation based on design-driven innovation theory. The three dimensions include technology, market and design. After detailing the innovation process of design teams, the author analyses the innovation path of three types of enterprises: those primarily driven by design in innovation (design-oriented enterprises), those both driven by design and technology in innovation (design & technology-oriented enterprises), and those not primarily driven by design in innovation (design-assisted enterprises). The research findings provide references for relevant design enterprises and government decision-making departments.


design team innovation, 3D model, innovation path

1. Introduction
2. Literature Review
3. Innovation Process in Design Teams
4. D Model for Design Team Innovation
5. Innovation Path in Design Team
6. Conclusions

[1] Abecassis-Moedas C, Ben Mahmoud-Jouini S, Dell'Era C. (2012). Key resources and internationalization modes of creative knowledge-intensive business services: the case of design consultancies. Creativity & Innovation Management  21(3): 315-331. http://dx.doi.org/10.1111/j.1467-8691.2012.00646.x

[2] Chen GD, Chen Q. (2012). Research on the enterprise value with design-driven innovation: A case study on ningbo fotile. Journal of China University of Geosciences 14(7): 45-49.

[3] Chen G. (2014). An empirical research on knowledge exchange among design teams and innovation performance. Science Research Management 11(6): 18-24.

[4] Chen Q, Chen GD. (2014). A study on innovation approaches and their portfolio based on 3D driver network. Studies in Science of Science 23(5): 32-36.

[5]  Dell'Era C, Verganti R. (2009). Design-driven laboratories: organization and strategy of laboratories specialized in the development of radical design-driven innovations. R & D Management 39(1): 1-20. http://dx.doi.org/10.1111/j.1467-9310.2008.00541.x

[6] Luchs M, Swan KS. (2011). Perspective: The emergence of product design as a field of marketing inquiry. Journal of Product Innovation Management 28(3): 327-345. http://dx.doi.org/10.2139/ssrn.1645313.

[7] Zhang K, Qing YU, Dong SF. (2012). Analysis of brand design features based on product experience. Packaging Engineering 33(24): 54-56.