Improving Sustainable Enhancement of Cultural Heritage: Smart Placemaking for Experiential Paths in Pompeii

Improving Sustainable Enhancement of Cultural Heritage: Smart Placemaking for Experiential Paths in Pompeii

M.Sepe

IRISS-National Research Council, DiARC – University of Naples Federico II, Italy

Page: 
713-733
|
DOI: 
https://doi.org/10.2495/SDP-V10-N5-713-733
Received: 
N/A
| |
Accepted: 
N/A
| | Citation

OPEN ACCESS

Abstract: 

The senses are part of our everyday life and the sensory experience we had of a place makes us remember it more or less distinctly and with more or less pleasure. Urban studies agree on the fact that today the main goal of urban space planning is to alter the experience of that space for those who inhabit it. Urban environments are increasingly often designed to be distinctive; they strive to create memorable sensory experiences for the people who use them. The experience of a place can be further improved and virtualized by using smart technologies to be applied to a given area in all its complexity, making the most of both its tangible and intangible resources. The present study was undertaken to contextualize the issue of place experiential paths. It was carried out in the framework of the research project, ‘Historic urban landscape as a resource for local development: an innovative approach for smart strategies for the creation of value’, formulated according to PRIN – Project of Relevant Italian National Interest – guidelines. Starting from the evolving definition of ‘experiential path’, this study seeks to illustrate the projects currently being developed for Pompeii and the PRIN proposal for a smart experiential path in the Pompeii area. This area is characterized by archaeological resources of great interest, but scarce attractiveness of the modern town next to the ruins. The identification of well-known and less well-known cultural and identity resources of these places is the basis for the construction of experiential paths capable, thanks to smart technologies, to contribute to its sustainable enhancement.

Keywords: 

creativity, experiential paths, place identity, smart innovation, sustainable development

  References

[1] Landry, C., The Creative City: A Toolkit for Urban Innovators. Earthscan: London, 2000.

[2] Florida R., The Rise of the Creative Class. And How It’s Transforming Work, Leisure, Community and Everyday Life. Basic Books: New York, 2002.

[3] Duany, A., Speck, J. & Lydon M., The Smart Growth Manual. McGraw-Hill: New York, 2010.

[4] Lupo, E. & Özdil, E., Towards a “Smart Heritage” as future diffused museums: design and communication technologies to innovate the experience of the cultural patrimony in smart cities. The International Journal of the Inclusive Museum, 6 (1), 2011, pp. 159–169.

[5] Study Centre of the Industrial Union Association, Restoring life in Pompeii: A Sustainable Development Project for the Vesuvius Area, Rossi editori: Napoli, 2012.

[6] DETR/CABE, By Design: Urban Design and the Planning System: Towards Better Practice. DETR: London, 2000.

[7] Kolb, D.A., Experiential Learning: Experience As the Source of Learning and Development. Prentice-Hall: New Jersey, 1984.

[8] Capitello, R., Castellani, P. & Rossato, C., Territorio, impresa e consumatore: percorsi esperienziali nelle imprese vitivinicole, XXIV Congresso Annuale di Sinergie, Università di Salento, Lecce, pp. 99–117, 2012.

[9] Falk P. & Campbell, C., The Shopping Experience. Sage: London, 1997.

[10] Menon S. & Kahn B., Cross-category effects of induced arousal and pleasure on the internet shopping experience. Journal of Retailing, 78, 2002. doi: http://dx.doi.org/10.1016/s0022-4359(01)00064-1

[11] Rieunier, S. (ed.), Le marketing sensoriel du point de vente. Dunod: Paris, 2002.

[12] Splendiani, S., Pencarelli, T., Franch, M., De Salvo, P., Calzati, V. & Splendiani, S., La valorizzazione del territorio in ottica esperienziale attraverso i percorsi del tipico: riflessioni teoriche ed evidenze empiriche in Italia, Proceedings of Aidea, 2013.

[13] Montella, M., Valore e valorizzazione del patrimonio culturale storico. Electa: Milano, 2009.

[14] Golinelli, C.M., Il territorio sistema vitale. Verso un modello di analisi, Giappichelli, Torino, pp. 13–14, 2002.

[15] Sepe, M., Creative urban regeneration between innovation, identity and sustainability. International Journal of Sustainable development, 12(2–4), pp. 144–159, 2009. doi: http://dx.doi.org/10.1504/ijsd.2009.032775

[16] Sepe, M., Urban history and cultural resources in urban regeneration: a case of creative waterfront renewal. Planning Perspectives Journal, 28(4), 2013. doi: http://dx.doi.org/10.1080/02665433.2013.774539

[17] Landry, C., The creative city: its origins and futures. Urban Design Journal, 106, 2008.

[18] Carta, M., Creative City. LISt: Barcelona, 2007.

[19] Florida, R., Cities and the Creative Class. Routledge: London, New York, 2005.

[20] Ferilli, G. & Pedrini, S., “Il distretto culturale evoluto alla base dello sviluppo sostenibile del territorio, Pre Proceedings of XII Convegno Internazionale Interdisciplinare Volontà, libertà e necessità nella creazione del mosaico paesistico-culturale, Cividale del Friuli-UD, 25–26 October, 2007.

[21] Nijkamp, P. & Perrels, A.H., Sustainable Cities in Europe, Earthscan: London,1994.

[22] Nocifora, E., de Salvo, P. & Calzati, V. (eds.), Territori lenti e turismo di qualità. Prospettive innovative per lo sviluppo di un turismo sostenibile. Franco Angeli: Milano, 2011.

[23] Lynch, K., The Image of the City. MIT Press: Cambridge, 1960.

[24] Degen, M.M. & Rose, G.. The sensory experiencing of urban design: the role of walking and perceptual memory. Urban Studies, 49(15), pp. 3271–3287, 2012. doi: http://dx.doi.org/10.1177/0042098012440463

[25] Lefebvre, H., The Production of Space, Oxford: Blackwell, 1991.

[26] Klingman, A., Brandscapes: Architecture in the Experience Economy, MIT Press: Cambridge, 2007.

[27] Lehtovuori, P., Experience and Conflict: The Production of Urban Space, Ashgate: London, 2010.

[28] Seremetakis, N., The Senses Still: Perception and Memory as Material Culture in Modernity, Chicago University Press: Chicago, 1994.

[29] Eizenberg, E., Remembering forgotten landscapes: community gardens in New York City and the reconstruction of cultural diversity, T. and [29] Yacobi, H. (eds) Remembering, and Forgetting City Builders, eds. T. Fenster & H. Farnham, Ashgate: London, 2010, pp. 7–26.

[30] Castells, M., The Informational City, Blackwell: Oxford, 1989.

[31] Sepe, M., Planning and Place in the City. Mapping Place Identity, Routlege: London, New York, 2013.

[32] Graham, S., Marvin, S., Splintering urbanism: networked infrastructures, technological mobilities and the urban condition. Routledge: London, New York, 2001.

[33] Anderson, B.R., Imagined Communities: Reflections on the Origin and Spread of Nationalism. Verso: London, 1991.

[34] Frederick, H.H., Global Communication and International Relations, Wadsworth: Belmont, CA, 1993.

[35] Di Bari, V. & Magrassi, P., 2015 Weekend nel Futuro, Edizioni Il Sole 24 Ore: Milano, 2005.

[36] Peano, A. & Voghera, A., Smart landscape. Una nuova grammatica per la transizione urbana, Il mosaico paesistico-culturale in transizione: dinamiche, disincanti, dissolvenze,“Paysage Topscape” Oveview,, eds. T.F.M. Chang, L.C. Piccinini & M. Taverna, vol. 9, 2011.

[37] Sepe, M., Preserving, reconstructing and enhancing the place identity: identifying principles of urban sustainability with placemaker method. International Journal of Sustainable Development and Planning, 9(2), pp. 277–300, 2014. doi: http://dx.doi.org/10.2495/sdp-v9-n2-277-300

[38] Sepe, M., Creating smart urban landscapes: a multimedia platform for placemaking, TEMA, Special Issue June 2014 on the Eighth International INPUT Conference Smart City Planning for Energy, Transportation and Sustainability of the Urban System, pp. 897–907, 2014.

[39] Buttimer, A. & Seamon, D., The Human Experience of Space and Place, St Martin’s Press: New York, 1980.

[40] Carmona, M., Design coding and the creative, market and regulatory tyrannies of practice. Urban Studies, 46, pp. 2643–2667, 2009. doi: http://dx.doi.org/10.1177/0042098009344226

[41] Castello, L., Rethinking the Meaning of Place: Conceiving Place in Architecture – Urbanism. Ashgate: London, 2010.

[42] Cronin, A. & Hetherington, K., Consuming the Entrepreneurial City: Image, Memory, Spectacle. Routledge: London, 2008.

[43] Feld, S., Places sensed, senses placed, Empire of the Senses, ed. D. Howes, Oxford: Berg, 2005.

[44] Grant, J., Experiential planning. Journal of the American Planning Association, 75, pp. 358–370, 2009. doi: http://dx.doi.org/10.1080/01944360902965875

[45] Zardini, M., Toward a sensorial urbanism, Sense of the City, ed. M. Zardini, Lars Muller Publishers: Montreal, pp. 17–33, 2008.

[46] Sepe, M. & Pitt, M., The characters of place in urban design, Urban Design International, Advance online publication 8 January 2014; doi: 10.1057/udi.2013.32, 2014.

[47] Urry, J., Consuming Places, Routledge: London, 1995.

[48] Sepe, M., Smart experiential paths and Historical Urban Landscape: a case of sustainable enhancement, WIT Transactions on Ecology and The Environment, 191, pp. 1153–1164, 2014, ISSN 1743-3541. doi: http://dx.doi.org/10.2495/sc140972